What is Lead Generation?

Lead Generation with Stylish Cost Calculator is a powerful feature that allows you to attract and convert website visitors into potential customers by collecting their contact information. This tool enables you to create engaging calculators that gather user details before revealing pricing information, effectively turning your calculator into a lead magnet.

Why Use Lead Generation?

Collecting user details helps you:

Build a contact list for future marketing
Understand your audience better
Increase conversions by following up with interested users

Who Can Use This Feature?

This lead generation feature is ideal for:

B2B companies with complex pricing structures
Service-based businesses seeking qualified leads
E-commerce stores offering customized products
Consultants and freelancers looking to grow their client base
Real estate agents providing property valuations

For example, a marketing agency can use this tool to offer personalized quote estimates while capturing potential client information.

How It Works

Let's see how this lead generation calculator works:

A visitor uses your calculator to estimate costs for a product or service.
The total price is hidden or blurred, creating curiosity.
To see the final price, the user must provide their contact information.
Once submitted, the user receives their quote, and you gain a new lead.
You can then follow up with personalized marketing or sales outreach.

What It Looks Like

Here's an example of a lead generation calculator. Notice how the total price is blurred, encouraging users to provide their email to reveal the cost.



For this result, we have activated the option to blur the total price.

Setting Up Your Lead Generation Calculator

Let's walk through the steps to set up lead generation with Stylish Cost Calculator.

Setting Up Your Lead Generation Calculator

Step 1: Remove the Total Price

Explanation: To create curiosity and encourage users to provide their details, start by removing the total price from the calculator. This can be done in the calculator settings.

Step 2: Hide or Blur Total Price

Explanation: Ensure the total price is hidden or blurred until the user submits their details. This creates curiosity and boosts conversions. For more information on how to do this, you can find the tutorial by clicking here.

Step 3: Change the Wording of the Email Quote Button

Explanation: Update the button text to something enticing like "What's My Cost?" or "Send Me the Total" to prompt users to submit their information.

Tips for Success

Here are some tips to make your lead generation calculator great:

Keep it simple and user-friendly.
Use clear and engaging language.
Test it yourself to ensure it works smoothly.

Don't make these mistakes:

Making the process too complicated.
Forgetting to follow up with collected leads.
Not explaining the benefits of providing their details.

Additional Information

Related Features

Quote Management: With our new Quote Management feature, you can easily collect and manage the leads generated through your calculator.

All Elements & Features

Learn more about All Elements
Learn more about All Features

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Updated on: 25/07/2024